copywriting style

How to Create a Winning Conversational Writing Style

Conversational writing sells. Literally. However, what we learn in school makes what we need in the professional world counterintuitive. The professional world needs people to want to read, and it’s easier to read if the words “sound” like a conversation. Here are some general rules to help you transition.Continue Reading

I focus on “grow, layer, get your hands dirty” because that’s what ecological pursuits neglect. I work in layers for depth and long-term viability, so you can grow and get your hands dirty, or you know how to layer as well.

How do I layer?

We all read and are attracted to good aesthetics. But they need layers behind them to be effective. I…

Research, observe, and strategize on a brand level.
Transition a mid-tier messaging framework built from the brand.
Write and design with the guidance of the messaging architecture.

..and at the end, I have content that establishes rapport and encourages your audience to act.

Your pursuit grows, and your audience benefits from your offer.